The story

There are three main things that we love about the Ureña’sfarm and business model.

It’s how well organized it is, with each family member working on specific tasks they specialize in. During our stay at the farm we observed the full circle of their independence. Through the years of sustainable grow they’ve managed to take control of every step of the coffee production, literally from picking the cherry, through processing and dry milling, to loading and sealing the container which they export independently.

It’s the high sustainability factor. The biodiversity on the farm is amazing, with many indigenous plants and trees all over the plantations. (And all those incredible views, oh man…) The system of proper shade management, fertilization based on annual soil analysis, a truly minimal usage of water during the processes and a full traceability of the final products – this all made me greatly impressed and sure we’re dealing with 100% pros here!

El Higuerón

El Higuerón is a… tree that shows not only animals, but also plants can be ruthless. It grows over another tree, slowly taking over its life to establish itself. El Higuerón is based in the middle of the plantation from which it takes its name, at around 1700 masl. These kind of trees usually extend their roots over nearby rocks, creating a super interesting shape. They also grow superbly high and their shade cover tens of meters of land.